I started scratching out blog posts almost five years ago, and I’ll admit I’m excited to hit post #1000 at some point next year. Along the way it’s been fun to build great relationships, learn, share information, earn some new clients, get speaking gigs and gain attention from local and national media. There are surely many ways I can improve, but I am proud to say I’ve had staying power thus far, and I think I’ve learned a thing or two about running a successful blog for business.
The truth is so many blogs start out strong, but then drop off the face of the earth for one reason or another. Yes, there is a season for everything, so inevitably some blogs will die. That’s okay. Yet if you want to have stamina and find success for your blog, I might suggest considering a focus on the following core issues. These are things I believe are key ingredients for a successful blog. Enjoy.
5 Essentials for Running a Successful Blog for Business
1) Be original: Take the time to craft your own thoughts. Who are you and what do you know that will help or entertain your audience? Let readers get a sense of your personality and expertise. Share photos, video or words. Do what works best for you and your readers, and be sure to not copy and paste other people’s articles and consider them posts.
2) Know your audience: Who are you writing for? What types of people and business do you want to attract? This is your target audience, and each post should keep this group of people in mind. You are not doing hardcore sales, but rather focusing on providing helpful information (be a resource). What questions are your clients and potential clients asking? Share information like this by posing an issue and then simply providing the answer. In fact, check your sent email folder for post ideas because you’ve probably already answered some questions recently that can turn into fantastic posts. Remember, each post doesn’t have to be home run, but if you get on base here and there, eventually you’ll score runs over time (connections and business). If you cannot quickly say who you are writing for, it’s time to give that some thought. My audience? I write for real estate agents, home owners and the real estate community in …read more
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